 鲜花( 3)  鸡蛋( 0)
|
Sun Life to retire Clarica name
; E( M" w0 q" n8 G* H2 QDuncan Mavin, Financial Post
/ x2 Y$ \1 |- ZPublished: Monday, March 26, 2007
b) l' x7 d! P& O7 H: T" p9 j! t3 z
1 t$ ^% y) n2 r* L# KSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
) K6 W6 ?' g" o8 [
% F1 U# k; M; J$ PClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
% Z; U% h5 p* I3 ]6 ~: _1 i+ d" B. W
+ u% \% F7 V) c. Q- ]( X/ ]现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。/ V/ g. G3 E; n( N: F
: @4 ~6 B& e7 B, E% u
公司说,这个改变将要在2008年第一季度完成。
* a; `4 p" |# |7 M2 n
; p# L2 R9 i3 v7 @# R1 N! PTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.6 X; c4 e' R% T# i( I1 ~ J
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.9 h5 E' N; @5 Y H7 c6 ]) P' |
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
4 M: z1 M/ s( U/ L. M5 o/ w5 t0 ?$ c5 s% c( c8 x! A
The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
; h9 F9 y6 O X3 W"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
) Q N6 l2 p) G. R) }3 x W7 i# X7 K$ c! ]5 l. _% _
"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
, o, q6 v9 o9 q, I, y: gdmavin@nationalpost.com
; C% }8 O( y7 X" K% U4 ^$ [! T! M" b+ g/ I
© Financial Post 2007 |
|