Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
( V8 }3 Z% g' tDuncan Mavin, Financial Post
Published: Monday, March 26, 2007
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$ o6 R: Q2 u7 ?0 g3 v' mSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

" k7 Q' l' H5 {- V" d- X% O+ i公司说，这个改变将要在2008年第一季度完成。

) o, p, x9 w, UTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
3 f. ]0 M  ^( B" w3 }* _Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
' j( V$ {7 K, o( K- S9 U9 o# k"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.

9 Y; ]* i7 j. T% y6 P4 N5 H"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
# ~, t) K6 \6 H* H; sdmavin@nationalpost.com

© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

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本人翻译不当。标题应该翻译成：

Sun Life 要取消Clarica商标

4 I: `! B! N% S; W& G! eSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
. `# I7 k2 O5 WI have Clarica 商标的人寿保险,
something will chang???

$ R' U8 B3 _3 e2 K4 @Only the brand name will be changed. You don't need do anything.