Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
  `( S3 l3 S2 d5 w) ODuncan Mavin, Financial Post
+ |5 r  L: v, N0 G: C8 W- p. mPublished: Monday, March 26, 2007
3 Q$ ~, Y7 y5 {' D" h9 T! Z
3 }0 n! Z. u/ I. y2 P' b; zSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
( B( R6 e9 L$ _4 Z& a
Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
, I" T" S' K7 k( l5 B% E2 U
* D2 v/ G9 r- d& S- ?! I# }' x0 Q8 H现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

- m# O+ N5 Q! p公司说，这个改变将要在2008年第一季度完成。
& D& U, y! k/ d4 w2 \" ^: ^
TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
* w- w0 f2 s$ ^' j, [' T, z9 n"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
+ S; V' Y0 s) ]) p1 Q1 E
"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com
% V  Z5 E0 g  s# N; c
© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
8 c4 [( i- U. M6 `. W

0 ^8 b$ q0 ]8 ~7 r4 d9 N/ `
本人翻译不当。标题应该翻译成：

Sun Life 要取消Clarica商标

5 @) k: f4 L+ ^+ mSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
2 O+ W- I' [8 S

dongfeng301

I have Clarica 商标的人寿保险,
2 ^, K2 c. x7 m. h6 F* r, Gsomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
1 L2 z8 [% U. I6 ^: {/ Z1 w7 {something will chang???

. a9 Y: P: y+ o6 U& ~6 a& f: A
1 F5 u+ k' g7 k6 sOnly the brand name will be changed. You don't need do anything.