Sun Life 要退休Clarica 标牌

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Sun Life to retire Clarica name
; E( M" w0 q" n8 G* H2 QDuncan Mavin, Financial Post
/ x2 Y$ \1 |- ZPublished: Monday, March 26, 2007
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1 t$ ^% y) n2 r* L# KSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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% F1 U# k; M; J$ PClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
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+ u% \% F7 V) c. Q- ]( X/ ]现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

公司说，这个改变将要在2008年第一季度完成。
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; p# L2 R9 i3 v7 @# R1 N! PTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
; h9 F9 y6 O  X3 W"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
, o, q6 v9 o9 q, I, y: gdmavin@nationalpost.com
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© Financial Post 2007

cindy

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原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成：
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Sun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
) @" d- K1 ^( _4 n& V. H3 V1 iI have Clarica 商标的人寿保险,
: e7 A3 g" \# v3 Q% b2 o! A) U6 osomething will chang???

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! H# i/ J$ C5 }/ JOnly the brand name will be changed. You don't need do anything.