Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
/ P4 K) w& Q* |  gPublished: Monday, March 26, 2007
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- f& g7 \( T  r/ m+ [3 SSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
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) ^7 V9 ~9 O. v. w$ i& n  L$ |现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说，这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
$ j! i/ Q2 L1 Z8 @7 l/ u, ~" ^Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
0 o/ ]& v( @6 @" r  uThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
4 Q- S& g/ b3 U: h+ ^; u"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
+ E! k; l: q: `! Ndmavin@nationalpost.com

" t+ R0 w. r: w7 j: C7 Z% G) ?5 ^2 l4 J© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成：

& u; a7 A* k$ K6 rSun Life 要取消Clarica商标

5 Z9 ]4 ]( P9 K/ j: G8 sSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
something will chang???

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8 H' {5 Q. R% \: l' gOnly the brand name will be changed. You don't need do anything.