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课文26 征购大饼干筒
# q7 E4 G) j9 m+ w1 M- [9 P% \461. No one can avoid being influenced by advertisements.4 u0 v: F: a8 v9 e; o" T7 [
没有人能避免受广告的影响。0 K# e/ [% t( s! H' t
462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,
5 |& N2 v0 m$ v5 T4 i- A7 M 尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。 d% v% @4 @- H
463. for advertising exerts a subtle influence on us./ o+ ~3 J5 `+ k8 m0 H6 t, p$ Y
这是因为广告在我们身上施加着一种潜移默化的影响。
D1 e% P9 m7 q1 o* I; t' a464. In their efforts to persuade us to buy this or that product,5 L/ [( F" {7 F6 m* k3 \- B
做广告的人在力图劝说我们买下这种产品或那种产品之前,
( f% Y0 Y6 }2 z/ G# t: L+ t465. advertisers have made a close study of human nature and have classified all our little weaknesses.9 J# T# H( {! y+ O: \
已经仔细地研究了人的本性,并把人的弱点进行了分类。
8 P! j _) |8 h; N466. Advertisers discovered years ago that all of us love to get something for nothing.
9 T, m$ k4 s* t4 B6 X/ M 做广告的人们多年前就发现我们大家都喜欢免费得到东西。
- j# @( k# _. r6 L+ E6 W( _+ U/ I467. An advertisement which begins with the magic word FREE can rarely go wrong.
5 I/ s" j' G7 \$ j: q 凡是用“免费”这个神奇的词开头的广告很少会失败的。& l, C: _6 Y; P0 @9 g8 B
468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.8 {4 I( C9 \) R: q' N4 t# |) c
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。% A9 ^2 h. ?5 f
469. They devise hundreds of competitions which will enable us to win huge sums of money.+ b* V3 A) {. @5 o- @7 \/ D
他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。8 [7 R6 b5 B: n5 K! F& a4 l8 P
470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
( O/ W8 a' Y4 U( e9 H 电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
3 W1 v0 F5 a6 O; m/ s3 L# [471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.& ~2 P) v! t# _$ X& S
有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。
[4 J' C( q1 J8 A- e/ z, J1 x472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.
; K0 W5 }9 u) W* A# L 他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。( U. w1 v* i2 `
473. The response to this competition was tremendous.
5 G/ y# }$ p g8 e, \% c 这次竞赛在听众中引起极其热烈的反响。
% ]: j' o# q0 p9 L) A2 D474. Before long, biscuits of all shapes and sizes began arriving at the factory.
/ m' b% J6 g- S/ A 不久,形状各异,大小不一的饼干陆续送到工厂。
" u: s" \ `' b$ l, \475. One lady brought in a biscuit on a wheelbarrow." `5 Q0 A K; |, \# T
一位女士用手推车运来一个饼干,
! e9 t; x+ U2 k; D8 P% `0 T476. It weighed nearly 500 pounds.
8 C9 O- H4 Y- V7 N" U 重达500磅左右。
$ d+ d; b2 R8 M) @. b8 j477. A little later, a man came along with a biscuit which occupied the whole boot of his car.& W, _8 N/ ]. E6 m/ J; L. y
相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。
6 Z5 h, S4 N* c& C# h5 ]" a478. All the biscuits that were sent were carefully weighed.
$ d2 n" d1 w7 B3 E6 ` 凡送来的饼干都仔细地称量。
) |! w% H' f2 V5 ]* S479. The largest was 713 pounds.- h. u4 w! z3 F) e5 g, Y1 p: R% l
最重的一个达713磅,
8 ]' o ?5 p4 ~) c6 F0 m480. It seemed certain that this would win the prize.
& W1 @& Q0 P3 k3 u 看来这个饼干获奖无疑了。
x8 {; Q3 i; h481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.
# `6 d3 X0 c6 N' M% Y4 \9 M 但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。" F' j6 O) P# ^3 p* i6 R4 ]
482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.1 Q. }8 D2 j& d
它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。
, ~' o- ?) O; _) f. V0 b H5 O483. It was so heavy that a crane had to be used to remove it from the lorry.
5 B0 G" Q& Y6 F0 o7 |7 z 饼干份量太重了,用了一台起重机才把它从卡车上卸下。
! E7 ]( H: x! N% Q& z3 h/ @484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.7 m2 {* U8 c: N. ?5 O1 G' `
饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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