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A New York state-based company has announced it will be adding genetic material to some high-end products. * K/ X. M( A1 A, V; R" |
; ]2 o0 @9 ]- C3 G# OApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. , h9 H% `$ ]6 B& m2 a
4 c: @' ~" F' |9 V- S' XThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. ! r: F- N' ~+ X; d+ y' d* `9 e
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. " _/ m, F7 _+ \- b" |
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. + W* }4 ~- u& I
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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