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A New York state-based company has announced it will be adding genetic material to some high-end products.
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* R; ] \2 `: M3 ?5 _8 L) ZApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 1 Q, I( g/ t: F P9 z% N2 f/ }
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. . @% J3 B+ V7 ^/ z- f4 K
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. * A* P5 B) N& T: L0 q' t" d
3 e; \8 ^" w$ [3 K ~ p# `7 b# |Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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