 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products.
, ?0 x3 J4 H& u8 I3 s1 y8 Q( i* [7 c4 D3 v
Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. $ p: O L* Q4 S% U Y9 \( l
* } a9 R% z R0 F. s; s
The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. ; L6 S% g$ {- G" b
8 B( a$ `; V# U+ D! I7 Z8 p"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
+ v2 f. s7 x! E( M' D* C$ _; p
/ |% _( K, ~! k& j( M0 T( OApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. - C N6 W! s2 d# m# G
$ f0 h: j8 C WApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|