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A New York state-based company has announced it will be adding genetic material to some high-end products. $ Y8 l% X" `( H! O7 K; O
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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: x9 C- A9 S" CThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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( }7 L! F4 {0 J* a$ k) g4 W7 m"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 4 d. G- O. A) G7 `5 ?
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 3 ~' p/ U* n, u. k0 K
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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