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A New York state-based company has announced it will be adding genetic material to some high-end products.
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8 p- W' m; u0 e1 iApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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7 E( d# V2 `% N% r/ S, EThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. - m: x' H& i8 y" \" P- B2 Y
4 l% l- p" u+ X5 N0 b"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 4 ^7 }' q/ [% ^ T
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. ' j+ I6 }0 G' _% g/ }/ |
% e% `" p: ]/ XApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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