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A New York state-based company has announced it will be adding genetic material to some high-end products. ! Z3 f0 ^: }, f% t) t
9 a$ q7 e8 K. }: W% [! Y) QApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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1 y# }2 K$ W. }7 C: A8 o9 ZThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. ) w% S( c3 T8 H" C: d4 d$ y
& Y, J1 J- u# ~4 E. A. i- U"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. R" S8 y* b* d" ~
' W4 J" X/ u+ @5 j2 VApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 2 S, c2 Z' C! |2 {. c
: |$ x# [( U8 _8 A( BApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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