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A New York state-based company has announced it will be adding genetic material to some high-end products. # V" h+ Y) X- G8 J) ~
# e/ \' G- _/ u( G% o: o; ^2 [Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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' T! {; J! i4 c2 H7 q: R/ B" FThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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) K( _# Z. k# {6 e* `2 |"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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/ g+ |6 O( p# XApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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6 O7 c# d5 {/ ]' dApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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