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A New York state-based company has announced it will be adding genetic material to some high-end products.
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" E. e3 o! y' ?+ \: j1 b/ HApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 4 E9 J3 T6 e: O- F, \
' Y; I6 n2 G2 O+ v4 u' d7 ]4 _: J' nThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. - R! j" Z& {' o( G4 W( O
8 v, m& c. h1 ~Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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' [0 x, V8 l* ?' GApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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