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A New York state-based company has announced it will be adding genetic material to some high-end products.
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; ^( W) b9 q: Q% E9 T; Z3 S$ mApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. ! H4 w2 A6 A& `& L Q. e/ ~& i
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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# I# q1 Q% g8 x k"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. + i0 H6 d) i3 Z6 b+ |2 q
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. ) j; N5 [' x* w, r' X) \
7 f# F% ?; D# H. o: T5 i! [6 ~Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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