ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:

. c5 X+ K( x8 E' Y" K" p6 D4 s•70%:  Feel now is a good time to buy a home in Canada
# W6 I$ K$ J( q. v/ o& M% @•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
" ~& y0 U7 f% V/ E4 T" ^•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
What matters to homeowners:

6 _7 Q+ W4 j6 f5 m8 ^+ u6 h3 s0 A•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
" N- R& v2 h" I/ Z4 T" T•"Service":  The top reason driving customer satisfaction with brokers.
3 U' l/ I% O0 t" @•"A good relationship":  The top reason behind customer satisfaction with lenders.
Other interesting market share stats:
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•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
7 w8 I; Y4 |6 V•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
; G  d! l/ P4 `•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

; Y, v/ _- @! b( K- Thttp://www.happymortgages.com/newsarticle.asp?id=210
, W# A3 D5 Q9 m' {+ B8 Q( [+ JSource:  The chart and all data are courtesy of CMHC.