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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
% Q' j6 H- f9 p3 Z" d0 nDuncan Mavin, Financial Post
" D: O# o  A1 d) r1 vPublished: Monday, March 26, 2007
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. l2 I* {; w' q/ I2 P* }9 TSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。- W4 o6 M, U9 @1 d! J9 B
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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, m5 H3 J  V/ h, ~公司说,这个改变将要在2008年第一季度完成。
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# [! j" Z1 f- R: l2 vTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.$ ?( D' I  E/ v) S5 ~8 D
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.; F- }# x( [2 {' N
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
' L8 [8 o) Y7 x. S"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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% e* o8 k" h8 Y"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally.") W; l* o) I8 j% P$ i4 S* [5 M
dmavin@nationalpost.com6 N7 G# s0 R/ G. \$ R

3 z( c) ?3 T, x6 K  Y" ]' q© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表% x  D. g( ~: |; N% }! Q0 ^

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+ }- [5 ~, T8 m1 j. }本人翻译不当。标题应该翻译成:2 Y6 j8 v6 ?1 R7 X" q# W+ E

  C& E! M* i: m9 YSun Life 要取消Clarica商标
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) y3 }  C! C! Y7 \; Z4 V9 vSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。& l: U5 S) M0 ^6 a
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
7 n& _0 b5 g7 ~5 Usomething will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表& Z6 p) P( `$ D1 g- n" t/ f
I have Clarica 商标的人寿保险,8 G4 M; m) Y+ _# \, j  b
something will chang???
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2 h' k7 i  ~9 V6 xOnly the brand name will be changed. You don't need do anything.
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