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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
Sun Life to retire Clarica name% I- D: `/ X. o' H9 a& R- W; K
Duncan Mavin, Financial Post
) X$ r7 `6 R5 ^Published: Monday, March 26, 2007

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9 w- N- B9 ^* c' ], P1 o* |2 l0 KSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。% j. Y: M  i0 ^+ X! \

& [. R" Q3 V, n2 _& a8 s1 gClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。9 R5 k2 K2 a  \
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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/ w9 p2 p& b1 p$ A公司说,这个改变将要在2008年第一季度完成。1 X2 o  T! J2 D0 @' Y

; \. z1 t7 ?& U( x4 [9 m& }% RTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.6 c( a; \3 M9 u1 G
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.: u2 J% k6 ]7 m4 F( ~3 ?; x
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
2 I6 w3 z/ }* H- G"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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  O5 M  ?9 j0 E% g1 {$ `"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."5 k( f  z) J, z
dmavin@nationalpost.com
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© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表7 \( J' I9 s+ K: K

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本人翻译不当。标题应该翻译成:; |1 \5 n: d! Y
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Sun Life 要取消Clarica商标( N3 ?9 K  P$ p9 g$ Y# e3 U$ A* Q, l

* X4 Y: C- S6 S, e' }: ASun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。, `" a, \) m$ }& s# d
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发表于 2007-3-28 14:10 | 显示全部楼层
I have Clarica 商标的人寿保险,7 y6 j7 n. U6 A3 S3 r
something will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表! U! d3 }* O3 B/ y8 c3 y9 G
I have Clarica 商标的人寿保险,2 _) u+ P8 U% l
something will chang???

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Only the brand name will be changed. You don't need do anything.
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