Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
0 {0 q8 h7 f; S4 [# Z6 tPublished: Monday, March 26, 2007

Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

" s9 C+ P6 H) b- L! ]& v现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

公司说，这个改变将要在2008年第一季度完成。

: T2 X# }" m/ i4 ~0 R* F0 B5 E- F7 RTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
8 \! I1 B+ J  x* A; {- CClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
0 S, n* {, |8 D) i, r* Z- A( VThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
2 b6 L5 \. ?8 o0 @"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
/ Z& X6 W. }* n8 D$ o, r. h
"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com

0 j/ E3 g+ N7 O% j* @© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

" A' u& ?$ `  F4 ]7 y, i本人翻译不当。标题应该翻译成：
1 M7 G1 H$ |" R' z* X
7 Q& b: \; v% [" Z- i! zSun Life 要取消Clarica商标

& Y/ u2 e2 w+ j" S: cSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
( V7 x/ J4 `5 `4 Gsomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
4 m  }* w# Y4 N% Z3 r2 L  }9 ?* t# a& jI have Clarica 商标的人寿保险,
: E+ [( P  N# J' ~+ @! d  csomething will chang???

Only the brand name will be changed. You don't need do anything.