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Sun Life to retire Clarica name% I- D: `/ X. o' H9 a& R- W; K
Duncan Mavin, Financial Post
) X$ r7 `6 R5 ^Published: Monday, March 26, 2007
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9 w- N- B9 ^* c' ], P1 o* |2 l0 KSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。% j. Y: M i0 ^+ X! \
& [. R" Q3 V, n2 _& a8 s1 gClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。9 R5 k2 K2 a \
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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/ w9 p2 p& b1 p$ A公司说,这个改变将要在2008年第一季度完成。1 X2 o T! J2 D0 @' Y
; \. z1 t7 ?& U( x4 [9 m& }% RTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.6 c( a; \3 M9 u1 G
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.: u2 J% k6 ]7 m4 F( ~3 ?; x
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
2 I6 w3 z/ }* H- G"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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O5 M ?9 j0 E% g1 {$ `"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."5 k( f z) J, z
dmavin@nationalpost.com
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© Financial Post 2007 |
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