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Sun Life to retire Clarica name
% Q' j6 H- f9 p3 Z" d0 nDuncan Mavin, Financial Post
" D: O# o A1 d) r1 vPublished: Monday, March 26, 2007! ]+ b- m) S$ H9 E# |: I
. l2 I* {; w' q/ I2 P* }9 TSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。- W4 o6 M, U9 @1 d! J9 B
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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, m5 H3 J V/ h, ~公司说,这个改变将要在2008年第一季度完成。
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# [! j" Z1 f- R: l2 vTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.$ ?( D' I E/ v) S5 ~8 D
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.; F- }# x( [2 {' N
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
' L8 [8 o) Y7 x. S"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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% e* o8 k" h8 Y"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally.") W; l* o) I8 j% P$ i4 S* [5 M
dmavin@nationalpost.com6 N7 G# s0 R/ G. \$ R
3 z( c) ?3 T, x6 K Y" ]' q© Financial Post 2007 |
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