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Sun Life to retire Clarica name- W% \" `4 O) e" b
Duncan Mavin, Financial Post2 z) Y& L' `6 c2 [: w% l) }
Published: Monday, March 26, 2007 w1 I' Y2 |0 q5 V
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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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2 L, _8 \7 R1 Q) nClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。 ]5 i1 I1 v+ M$ ]& I
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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|- [. S& X j9 l4 p9 b# Y0 d2 z公司说,这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.1 o" z" J4 S) c
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
$ p* i6 Z( d5 e( L4 Y# J9 G4 w/ d' uThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.! ?6 w$ J! x1 F
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.! B( Y4 S2 O: Z0 o* m. [" u
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.% l3 ^2 A# U/ r' U1 R# n6 m
" |0 s0 e# Y- R4 ^) \"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
. u" q) d) s) N6 Admavin@nationalpost.com" {$ S. c$ q8 v
7 Z1 p0 X, V& @+ `; \$ Q* M, T© Financial Post 2007 |
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