What is Marketing?

sweetspot

You see a gorgeous girl at a party.
, J+ w/ V$ s! a& _; }1 `You go up to her and say, "I am very rich. Marry me!"
That's Direct Marketing

$ s& H+ \/ y; d2 q. B* I0 |/ ]) |You're at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you says,
"He's very rich. Marry him."
That's Advertising.

# v3 v  m/ M( F: C% ]- AYou see a gorgeous girl at a party.
You go up to her and get her telephone number.
8 X! V2 @9 M7 J0 O* aThe next day you call and say, "Hi, I'm very rich. Marry me."
That's Telemarketing.

- i# x( B7 u8 nYou're at a party and see a gorgeous girl.
You get up and straighten your tie; you walk up to her and compliment
! V3 K2 x8 Q: ~. E& sher hair.
You open the door for her, pick up her bag after she drops it,
, F; P- G) Y% \' W2 S) o5 @$ Moffer her a ride, and then say, "By the way,
I'm very rich "Will you
3 H2 ?; e0 d( b! Qmarry me?"
5 T1 J8 [, J# x) z: LThat's Public Relations.

/ F$ [: G7 ~6 B% \% `# r$ ]You're at a party and see a gorgeous girl.
She walks up to you and says, "You are very rich..."
+ `( w" B' o( f) _That's Brand Recognition.
; b5 J0 \, [5 \' }) x
You see a gorgeous girl at a party.
You go up to her and say, "I'm rich. Marry me"
8 E/ B  x2 P: t* t7 h5 |( e) rShe gives you a nice hard slap on your face.
6 C2 W1 k6 J; r* \# C& ~% p: sThat's Customer Feedback.

高桥

I am very rich. Marry me

高桥

That's Direct Marketing

高桥

很形象，不错

Mark

哈哈。不错：生动形象、简明扼要。