 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products.
5 k, ~: R8 ^5 A' p
. K& y- E8 u4 n/ |1 j2 C/ x& F$ N( BApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
$ ~: C# e/ k% Y, x
1 P ~' T x2 fThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. . R5 L' |( x, {' m" l
& X2 j1 m- d7 M$ z( M5 }"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 0 V$ A- U9 {/ o. q T8 a
) }. n0 ?8 O+ i4 n' u2 D5 h* kApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
/ w3 Q% R+ W8 V. \2 f# B) ]+ S
+ B8 `# U9 S6 M9 Y1 l Z( NApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|