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A New York state-based company has announced it will be adding genetic material to some high-end products.
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; f+ K0 _4 `7 D- m4 i& bApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. + j9 ^' ~5 Z9 r; O9 b* Z& }
9 Q7 q; e- M" u. K* yThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. $ [! H% J5 B% t) a, |" ]& w
: J( ~' P" c7 J1 v0 X" N"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. # W2 x* \) N7 [* D) a9 N8 O
# P, A6 k1 j6 j- C) ZApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 7 m. D# Z) B/ A- @7 F
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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