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A New York state-based company has announced it will be adding genetic material to some high-end products. 3 p# M% P g- G$ K% L
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. % E9 j0 F# F9 q* W8 B
: u2 q% V& M2 T% j! @The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. + X! F6 F0 O" v3 x- @3 d2 l" b* f
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. & n, U0 Q7 [2 P# k, K' _! W
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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4 \* u, `7 C( q: C- W$ MApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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