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A New York state-based company has announced it will be adding genetic material to some high-end products. ( o- {% t; `% G+ s
6 b% ~+ D7 f) ?Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. $ n( [/ y# M3 h" t+ V0 @
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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& M4 e. Y" b% |0 T! Z; r5 bApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. ) I4 @ F! o" V
" s. Y; @; W5 Z5 a$ n$ jApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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