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A New York state-based company has announced it will be adding genetic material to some high-end products. ' F6 K C9 B @' H
7 x# g+ l' I3 t, } o* UApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. & {# i; A. r) d2 C# e
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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* T5 i; ^& ` Q- D! K"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. : b' o" K/ e8 M0 H# w4 t
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. - {, L. e* a# n( p" _" F5 I. l+ N' y
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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