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A New York state-based company has announced it will be adding genetic material to some high-end products. 0 D; f$ e0 J' x) g6 s4 W. s. H
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. % O5 F/ M' e1 U' b8 c/ C
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 1 d, {& M7 ~9 Q6 R
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. ; ]: N& A" Y4 o: j6 Z6 D7 y7 T' O
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. ( ^* t. m1 u8 X7 C: ]. V3 U! @
3 b# @2 f8 @% d+ u5 L. H6 CApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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