ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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, X4 F2 S3 P, p4 E. w( P7 ]CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:

$ _7 p, x6 ~; Y7 w5 Q. n' d2 I% j•70%:  Feel now is a good time to buy a home in Canada
( u0 {* J1 w6 U2 S# \+ K& z8 E; j8 q•1/3:  Expect to move in the next five years
* m: _( G2 k# `( L) N) i( q/ i9 f•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
/ g0 o) O2 s% j, W! a; N# w•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
# O; c, R8 P8 z7 h+ a. v0 _What matters to homeowners:

! q+ H0 s; W& X& B•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
. H/ E- l# Q2 g6 X5 c! b•"Service":  The top reason driving customer satisfaction with brokers.
•"A good relationship":  The top reason behind customer satisfaction with lenders.
Other interesting market share stats:
/ V2 T- [8 U8 V! R0 y
: l6 n$ a/ M& B; e$ T! e6 h•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
. y% c8 Y0 j& E6 M: e( Z+ p•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

( A( B/ G: x/ J3 ]. I' ^http://www.happymortgages.com/newsarticle.asp?id=210
* J3 W+ p, c/ S1 |Source:  The chart and all data are courtesy of CMHC.