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August 28, 2007  
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Buyer's marketHome sellers forced to slash prices  
; c& e" ]2 b) o1 W% U- ?' lBy FRANK LANDRY, CITY HALL BUREAU* D& g- v/ m" \5 _6 h( G1 g 
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Home sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent.  
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- N0 ^' U2 ^9 u5 G3 f- Z3 HAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price. " j0 H6 E% C0 H5 b 
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"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday. / ?# M# M( q1 L7 z 
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"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced." ( R1 ]3 j3 L4 @5 i9 T 
 
( I; l3 d0 ~  a. s0 tAs a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.   z5 G. d. Y6 @" x1 ^  b4 H1 X 
 
  x$ u* F5 d% r: V6 N: t: J"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said.  
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Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking. , c9 Q$ R9 T. g 
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Condos didn't fair much better, with 79% going for less than the asking price.  
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& P8 U& L; R& Y" H"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said.  
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$ [6 O( I$ e5 h# W7 i2 _He said many sellers are knowingly asking for more than their home can fetch.  
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# x) g$ B% s, _+ I% N( u7 \"And quite frankly, the realtors are getting a bit frustrated," Hall said.  
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* j/ F! h2 ^) ]"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." , }$ k+ V8 ?9 ~: R0 L1 m0 ^ 
 
, v% F2 \$ E# T6 KThere are several theories as to why there are so many homes on the market. " u6 E$ x, g) y! J9 `- X5 K' O 
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Carolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property. " W$ _, J7 k/ ]' v1 t: ]( n 
 
5 B$ j- q4 m9 p9 NOther people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.  
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! M1 M( U% l, qPratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper. 2 i6 w/ I: ^, g 
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Keith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold.  
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% s7 b! t% m9 ?4 Z; ^"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."  
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) q  p. O. T& X! h' a. ?+ ?Hall said many sellers with homes on the market in Edmonton today won't sell.  
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3 e6 _6 o$ t1 F( V- P"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period."  
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The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |   
 
 
 
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