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Sun Life to retire Clarica name
# `# ^+ @8 e- A6 t! g; wDuncan Mavin, Financial Post% y& I5 w' ~& a; T& L9 U7 n
Published: Monday, March 26, 2007+ X+ {4 _- q5 g3 q' B1 M
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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。5 O. F. k9 D/ _4 R$ O
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。2 G: m! y" U$ A0 q5 Q2 ]
) I+ J* [, ]6 J$ j现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。2 e5 \- b4 v9 `( i+ U% S
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公司说,这个改变将要在2008年第一季度完成。; S$ w, y* X7 I2 v. B% B$ W3 j
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.# j. G* w5 l$ |+ x3 h- G* T
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.2 Z7 c( L& ]0 K
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.7 X4 x- f! h- G9 F9 m+ n
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007., v" @8 E$ a( T
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.5 O" o; O: r' ]6 }4 y; n( }
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
4 a' }' Z4 i) |5 g4 ` hdmavin@nationalpost.com
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© Financial Post 2007 |
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