Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
3 U# o& U; U/ R0 y6 RPublished: Monday, March 26, 2007

Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

8 n. ]8 W0 O; S! y* Y现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

公司说，这个改变将要在2008年第一季度完成。
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% _" I, {9 [$ l- ITORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
: y8 G& k( x2 ?5 pClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
' ]( `' z7 q3 i( ~- }! E1 XThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

9 r- t. D# j: u+ i& BThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
8 q1 `$ D; s# U) Z9 s( W"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com
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4 {$ ~0 I# i0 X! _6 R/ p+ `9 E© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

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本人翻译不当。标题应该翻译成：
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Sun Life 要取消Clarica商标
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2 ?! d. J: f) G! q- k3 r. uSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
something will chang???

% O! \* J0 `; d5 W) e0 xOnly the brand name will be changed. You don't need do anything.