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课文26 征购大饼干筒2 z5 E6 E* Q7 v) A
461. No one can avoid being influenced by advertisements.* A1 K2 R! j% Q: h; X' w
没有人能避免受广告的影响。
7 o( x6 Q# y* G462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,% i4 e4 g7 G4 x# W
尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。
4 a: m: ]5 @7 \( N463. for advertising exerts a subtle influence on us.
( a) w1 O7 B+ y2 C2 ^+ G0 ^ 这是因为广告在我们身上施加着一种潜移默化的影响。
8 d3 j2 [- |# G _9 S8 t464. In their efforts to persuade us to buy this or that product,
, U- o9 a3 m* i6 w 做广告的人在力图劝说我们买下这种产品或那种产品之前,6 P3 q6 M) F; @4 |' A+ o
465. advertisers have made a close study of human nature and have classified all our little weaknesses.
+ C0 Y% k/ _* z5 { 已经仔细地研究了人的本性,并把人的弱点进行了分类。
+ b2 U6 A. L+ n$ O466. Advertisers discovered years ago that all of us love to get something for nothing.
* n5 J* x# S! L7 Z 做广告的人们多年前就发现我们大家都喜欢免费得到东西。/ a8 O0 _3 S( u) a# a' I: E" G- `
467. An advertisement which begins with the magic word FREE can rarely go wrong.
- d, p+ x1 {9 Y4 C: Q3 l 凡是用“免费”这个神奇的词开头的广告很少会失败的。
. ~9 e9 z6 { A2 t, x468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.4 B6 n7 l& h/ E
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。0 E* T4 \' c) B" A6 z1 ~! a
469. They devise hundreds of competitions which will enable us to win huge sums of money.1 W8 Q1 p, y- T9 X
他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。
5 o J! j! d3 D5 A$ ^* X, K470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.2 S v$ A" Q. K7 j; N& |; z0 C* C4 c
电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
) f3 B- {5 U$ o( }+ N ]6 {8 H471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. T. H0 F: K4 c
有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。
$ ^& U8 v+ [6 Q, ~6 x1 k* \472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.& ]' }9 q; L1 z
他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。
# ]5 @3 C' a# a: w7 Y473. The response to this competition was tremendous.0 l. b& q) i5 s/ L5 ]
这次竞赛在听众中引起极其热烈的反响。5 X, t/ J3 R$ V+ W! u
474. Before long, biscuits of all shapes and sizes began arriving at the factory.) ^* o& ~% j9 u' m
不久,形状各异,大小不一的饼干陆续送到工厂。, d( ]. x( u5 y6 ?% \+ M
475. One lady brought in a biscuit on a wheelbarrow.
" A6 T# C. O- \ 一位女士用手推车运来一个饼干,, e4 |* v8 \) W4 `
476. It weighed nearly 500 pounds.( d3 D. t# I) p6 ]' }
重达500磅左右。3 m4 r. Z6 R3 I& W( `
477. A little later, a man came along with a biscuit which occupied the whole boot of his car.6 B( Z% H+ z. Q3 x4 I
相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。1 H/ Y1 n5 R' M
478. All the biscuits that were sent were carefully weighed./ X/ ^3 A" y8 E; c# g
凡送来的饼干都仔细地称量。9 I2 F" O$ J2 R3 T
479. The largest was 713 pounds.$ v( W; Q' f8 a
最重的一个达713磅,2 u' |! }6 @: M3 t- O
480. It seemed certain that this would win the prize.
2 t' V/ i1 U7 W5 J# A" l% { 看来这个饼干获奖无疑了。
5 e9 l5 T3 m1 o* I481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.
1 c2 u+ J9 a& E2 p6 O 但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。! @1 `6 Y. d5 G: |3 L! @4 N
482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
6 x- A; s" _5 Y1 u 它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。
1 E" J k! j% y" j3 e483. It was so heavy that a crane had to be used to remove it from the lorry.7 H, n2 L) Q. \7 M
饼干份量太重了,用了一台起重机才把它从卡车上卸下。4 H. }& H' q/ S
484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.
% z# b3 Q' W' x E: A 饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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