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课文26 征购大饼干筒
; O7 P# H2 V; n0 y! J461. No one can avoid being influenced by advertisements.! }" V/ M* k7 u% s& p( P
没有人能避免受广告的影响。3 _ w4 O- k3 [: W2 u9 C
462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,
; b+ b1 N% A+ M5 G! ~, \4 e' j 尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。* v) j' V8 ~! n ]! P! L1 W
463. for advertising exerts a subtle influence on us.$ H9 y6 W' @: E2 L- f
这是因为广告在我们身上施加着一种潜移默化的影响。
; X1 Y7 e% H2 J3 {464. In their efforts to persuade us to buy this or that product,& `, {- Q. b5 q+ ` }! k
做广告的人在力图劝说我们买下这种产品或那种产品之前,
: Q7 Y3 a. v2 i4 |7 ~3 [4 ~465. advertisers have made a close study of human nature and have classified all our little weaknesses.
1 m9 s, Z' g+ l8 N: S! z7 I0 k 已经仔细地研究了人的本性,并把人的弱点进行了分类。$ C$ k' j' @" s6 _5 D
466. Advertisers discovered years ago that all of us love to get something for nothing.& q0 `) T# x5 `
做广告的人们多年前就发现我们大家都喜欢免费得到东西。
" O! A& v! [/ Y" r467. An advertisement which begins with the magic word FREE can rarely go wrong.
$ Q& V) c, N4 v; j0 m5 ^. Q1 p) Z 凡是用“免费”这个神奇的词开头的广告很少会失败的。" @1 V* S( B* p1 u; S( U
468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.7 ^$ B: g+ Q) o% W
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。! d& S% f3 `6 R2 {" x
469. They devise hundreds of competitions which will enable us to win huge sums of money.. H) U4 m9 ~ ?; Y+ [# W1 L/ I
他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。; q r: s+ K9 i+ J* g8 Z4 \0 ?
470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way." u7 U" t. |; g8 ]3 P% R# c% _
电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。/ q4 j) o" m' ?: @" _+ R4 ~0 ]
471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.
: ` C$ n' p9 W; W, m 有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。
; H6 {% k# t4 C472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.
" j! |7 j# Y0 R' h5 p 他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。; K7 r% i6 n7 s% S% w* q2 K
473. The response to this competition was tremendous., v% y( @* w$ g. N
这次竞赛在听众中引起极其热烈的反响。
; t0 T) G8 O8 h474. Before long, biscuits of all shapes and sizes began arriving at the factory.$ m5 Y" p2 W+ i* C: a, ?$ @# D
不久,形状各异,大小不一的饼干陆续送到工厂。
1 I- F: r/ ^( l; ` g# P475. One lady brought in a biscuit on a wheelbarrow.$ l4 K v: X6 _. p$ j5 g
一位女士用手推车运来一个饼干,' f4 U8 Z0 w; C% O
476. It weighed nearly 500 pounds.4 F$ h2 v, S+ |7 m u8 L+ f
重达500磅左右。
5 [3 t. C+ i0 Z N& u4 m477. A little later, a man came along with a biscuit which occupied the whole boot of his car.
* W1 t6 J# N; ` 相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。- F$ _6 b: v$ Q- ~/ o1 Q0 N' w
478. All the biscuits that were sent were carefully weighed.. f5 G/ B1 l9 y8 t1 K# k1 o A
凡送来的饼干都仔细地称量。! |% a8 h; {% C) X
479. The largest was 713 pounds.) L2 e+ K* a9 u5 R2 a
最重的一个达713磅,2 Y! o. w7 m3 J- X, p" G
480. It seemed certain that this would win the prize.
# ~8 [1 l; K, K- E+ D( G* V+ Q 看来这个饼干获奖无疑了。
. n, c- ? P* l) q; j# Y2 i& R481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.. {4 M3 |1 i( A8 W- e
但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。: U& I9 k! z: F* g' @ c' w
482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. F5 r4 A8 O$ C0 [: k
它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。
4 e r e' m+ _' J8 c5 J g483. It was so heavy that a crane had to be used to remove it from the lorry.
$ o& g& B* b5 N0 W$ O. I# L 饼干份量太重了,用了一台起重机才把它从卡车上卸下。
3 u$ c! m! J; z* e) R484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.1 i" Z4 {2 B0 `. N3 G; B' m
饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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