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A New York state-based company has announced it will be adding genetic material to some high-end products. 5 p. L5 ~1 ^% R' t: [) F
( F: S7 Q( C/ F. F5 \8 p3 MApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 9 E4 ~0 R& P( ~5 \& i
9 ^4 j& ~* D V& g+ l) @' S/ MThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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6 c, p: l# \1 l2 A* E- B5 bApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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, K- K+ C8 S; y- h& D+ BApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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