ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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  q" r6 r; w" I" L( J) e8 K( d  NCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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•70%:  Feel now is a good time to buy a home in Canada
•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
) S3 d+ g* ?4 G. I' b3 G3 n•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
: w+ i1 R% g5 m' P+ B; _) z$ @What matters to homeowners:
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- ~, Y4 P: f9 g5 ~2 S) {- ]" C•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
( j; G1 J5 P" u9 Z7 a# O9 j•"Service":  The top reason driving customer satisfaction with brokers.
6 K% `4 ?6 j8 g$ c•"A good relationship":  The top reason behind customer satisfaction with lenders.
2 |. E/ y7 n( lOther interesting market share stats:

•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
3 m& A7 X8 T7 g3 I4 K•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
( e( T7 `" e9 L$ m' }8 E9 _•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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$ i+ N# f9 E. g( b' r2 |8 Zhttp://www.happymortgages.com/newsarticle.asp?id=210
Source:  The chart and all data are courtesy of CMHC.