ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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: B5 S9 v) y+ H+ ?( `0 ~' RCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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•70%:  Feel now is a good time to buy a home in Canada
+ ]" l( Y/ {# K% H" O•1/3:  Expect to move in the next five years
! G! `! r# _' X) d3 w; u•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
! v( T( }8 {% a( `What matters to homeowners:

$ d" T/ m+ ]4 v•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
" U8 r2 Y; q" e1 J. G4 p3 z" R2 X4 W$ T•"Service":  The top reason driving customer satisfaction with brokers.
•"A good relationship":  The top reason behind customer satisfaction with lenders.
- F" T) V0 t* @1 F4 AOther interesting market share stats:

; i! e& z/ P% G& f; \) U( U•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
1 U! R  h3 X& F# w9 Z; a•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

http://www.happymortgages.com/newsarticle.asp?id=210
$ B" x0 z3 U2 |! B& x* BSource:  The chart and all data are courtesy of CMHC.