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Ron Chalmers, The Edmonton Journal5 ] \9 J! z6 Z$ A7 b& s' m
Published: Tuesday, April 03, 2007
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.6 z- b9 d( W! F0 s" t
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Leger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.* y5 R; F- X8 ]7 o# j1 H% v
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.& h6 P7 Y1 k- X0 l6 n* a! n4 J }( f
3 u/ k" p7 d- uIs this a good time to buy a house in Alberta?
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' _5 q2 s! u2 P! }! N7 }No, not according to the sample's composite score of 71, showing significant doubt.6 H- v! C) d. ?% d8 v- U
5 ~7 j: \1 K: G1 v2 d3 nLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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0 Q* ]* _8 ?& y" j$ n/ |3 qWhen asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.+ T$ m. b( ]- I+ x4 d. M% W0 X
x) x9 G2 _5 U, g% gA question about household incomes drew a score of 141, as most people expected incomes to rise.$ \# R8 S' D: o: G. [( a
* C+ @3 n& k: g7 w2 x) _4 d$ b+ |5 e; tThe sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.( x T4 D/ n V2 S& o
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.+ ~: c1 _# w6 U; K, I
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A related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.' v1 `+ U9 I# U- w: H8 F
. ~# g1 A' i, C* c5 v" e5 wAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."
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The business sample, like the consumer sample, expected interest rates to rise.
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.& s+ R9 @, q: g" [7 ]* W; a
, O4 W1 T: m) J" H"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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