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Ron Chalmers, The Edmonton Journal' X1 `- m1 I" ]! u& w: {
Published: Tuesday, April 03, 2007
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n% T9 E; q6 X3 O8 D- KEDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.( T! i: a9 J! g9 |9 U
, `9 V% F# V; zLeger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.! p; b2 U+ t" [# T7 Y1 Z" H$ Q6 Y
1 s( w: v- {6 {Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.
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Is this a good time to buy a house in Alberta?
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0 w! U9 j# U1 ?- j* jNo, not according to the sample's composite score of 71, showing significant doubt.% K6 I! Z6 X" W9 B: m9 W- T
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Leger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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8 h0 _, C7 X7 k& }* mWhen asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.& b. x6 x% @# d" ~4 N+ b
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A question about household incomes drew a score of 141, as most people expected incomes to rise.3 V& O: h3 [( S+ C1 J; S, O% m
4 x f ?# x) d, UThe sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.% {$ I9 ~4 q7 T5 I# Z1 s" B4 E
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.
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A related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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Among those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."- F$ A, q" d0 n6 x* _% ?
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The business sample, like the consumer sample, expected interest rates to rise.
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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