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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
/ X( |, J# \/ G% ?- [Duncan Mavin, Financial Post
8 |' b& `  e; i: sPublished: Monday, March 26, 2007

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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。* X- H9 h, E; d: D
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。+ k- R  g% ~  v( y5 Z# h+ ^' u+ @

5 A2 s1 T7 ]( h1 {# W公司说,这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy./ E& e# s& X. W6 {  T* R
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
" Q5 x, F& j2 Z6 M' s2 ]There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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. h8 ]1 F0 K# k4 L0 oThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
2 T! f) \6 A4 v# d5 u7 h* N"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.8 ]+ D9 P7 O1 A
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
- Y  U/ I' Q1 N! S1 G! V2 s" tdmavin@nationalpost.com
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* }. |8 ?9 P4 I: ~) r© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表, R/ m* Z8 j6 `( w# I7 ~$ N

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5 @& ]+ a. Y+ N2 B* D1 ^本人翻译不当。标题应该翻译成:
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Sun Life 要取消Clarica商标: n; m; t! d7 Z) z' d
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。  X) a9 ~2 u) j( X( L
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
+ o& Y7 s$ {9 d. }something will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
" U  M% @* N0 RI have Clarica 商标的人寿保险,7 u2 c) y# W( x: y) l; I, k  p
something will chang???

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Only the brand name will be changed. You don't need do anything.
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