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Sun Life to retire Clarica name5 z i7 \) Y+ z/ R7 \% i z$ [
Duncan Mavin, Financial Post, w) e! p# i# O
Published: Monday, March 26, 2007
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* q! {/ [0 Q" C9 F, l& vSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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2 J- j/ U2 t L: y. Z现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。1 `' L9 v0 ~0 @0 z
8 A% B } {4 a6 E$ F公司说,这个改变将要在2008年第一季度完成。- Q. g. W0 o2 y
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
/ b4 O8 y* q7 Z6 A6 ~0 t& VClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
4 y( t+ k' \( a( v4 v: O5 hThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500." e* J9 }( ]& L# [- g( j
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.# g% j* V1 B; ?- y5 F A
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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i9 ~) a# `0 h6 F"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."% r* B& r! t$ c/ ^
dmavin@nationalpost.com
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© Financial Post 2007 |
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