Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
/ Y) I! U' _% j  a; G1 KDuncan Mavin, Financial Post
' R+ {% w# t- M9 O7 I8 S' g2 L1 PPublished: Monday, March 26, 2007
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* c6 I5 @) R. A2 Y3 t9 ?7 R( x7 ~Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

  ], Q/ q' K2 [现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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, i3 v1 E3 d0 X6 G6 Y+ @  d公司说，这个改变将要在2008年第一季度完成。
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+ U/ q! R9 C" STORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
) G8 Y5 V$ T7 E$ i  wClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

. B+ K/ J$ l" F! ?The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
: R4 k0 w" _- Y"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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; v0 {6 v9 s# C5 q5 {6 s: R"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com

( D) ^, M1 u2 i- q* v© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成：
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Sun Life 要取消Clarica商标

2 [  C, z8 F9 O  N( X) `Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
4 a; \5 K$ ]/ ]8 L0 N8 p+ Osomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
7 |, W5 h6 v. ?; c% D. I- PI have Clarica 商标的人寿保险,
) R' U( f2 p+ f& G' b9 I! gsomething will chang???

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Only the brand name will be changed. You don't need do anything.