YOU CAN NAME YOUR OWN BUSINESS ANYWAY YOU LIKE, THERE IS NO LAW AGAINST IT, EXCEPT THE LEAGLE NAME. 9 Z3 r, j) x# HSAY, YOU REGISTER AN ABC INC., OPERATING AS DEF FLOWERS, THEN YOU CAN DO BUSINESS AS DEF. * P# J8 w4 L$ W4 V* CHERE, A LOT OF PEOPLE JUST REGISTER A NUMBER COMPANY EVEN.