YOU CAN NAME YOUR OWN BUSINESS ANYWAY YOU LIKE, THERE IS NO LAW AGAINST IT, EXCEPT THE LEAGLE NAME. 8 T& A6 N A T5 n# MSAY, YOU REGISTER AN ABC INC., OPERATING AS DEF FLOWERS, THEN YOU CAN DO BUSINESS AS DEF. $ a$ U0 M% k; W0 T8 f9 LHERE, A LOT OF PEOPLE JUST REGISTER A NUMBER COMPANY EVEN.