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A New York state-based company has announced it will be adding genetic material to some high-end products.
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2 p3 b% F. ]9 q2 aApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. , V* h# S6 }! C2 }' U
1 O$ u9 W/ z e8 |* s# r. [/ vThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. ; k0 r4 [7 V" u z( F+ P( R
+ D! @4 r* a" S3 b) U: T"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. ) M1 O- j5 @' V0 Q4 H- ?. g
7 O+ E& ~! k5 z- L! u/ B; {Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 1 d% B1 X) v0 {! m c, c2 D% n
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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