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A New York state-based company has announced it will be adding genetic material to some high-end products. 7 K a7 U1 H L% E3 E1 R
$ F$ M) Y8 U: T( \Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 1 |. @. b9 W$ b4 N
, L+ N& e- L2 ^The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. & y5 B) J/ C7 K( h" C6 h/ k4 j, k
2 P4 }2 g2 P5 Q: u" v* v$ B"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 3 R0 i5 b5 @- L3 r* ~* A q; X
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. ; o' K G( J. D" l
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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