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A New York state-based company has announced it will be adding genetic material to some high-end products. ( F+ y: `/ F% i$ u, Q
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 0 w; T* [0 L* K" O4 n! t$ R9 V) p2 `
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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0 t. {% Z) D& J"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. * U% K+ ]4 m7 n% O1 e o
# j4 v8 b+ `4 C, ^Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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. j% t _; [, Y) J2 h7 {' nApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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