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ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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发表于 2009-6-25 08:29 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
本帖最后由 郭森房贷 于 2009-6-25 08:32 编辑
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" Y( @9 U5 t( N* b1 U6 hCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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" ]3 i: t; @; z5 Y, J  ^•70%:  Feel now is a good time to buy a home in Canada
) M. ]6 \- E1 g% y( |. R•1/3:  Expect to move in the next five years & l( W- N2 ?# U; |4 }  q; u, Z8 }
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment. 2 R3 b4 F4 a. c5 j1 o) [) K
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
! v- _# x% x1 l& t9 z$ e2 c•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.) 9 ]4 E% X8 Y& X9 j+ F
What matters to homeowners:& B: P1 c: H& \

" C, G, U  p0 n/ W9 a$ T8 C! R) M0 l. m. B•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker. 9 ?* t/ _9 w6 Y* y5 u4 K9 C2 ~; s3 Q
•"Service":  The top reason driving customer satisfaction with brokers. + V# J" N* L1 B& A' g- _
•"A good relationship":  The top reason behind customer satisfaction with lenders.
- O7 f) y. A! g, g( v" vOther interesting market share stats:
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6 x( |1 t6 c8 {3 O) J$ Z& _7 R•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.) # [; ~+ [% o( }. y9 k
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.) + t9 d+ a' C1 u4 _5 K+ t+ g8 w! i
•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.) 2 J& S9 t' l% E; u! L
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http://www.happymortgages.com/newsarticle.asp?id=210/ I9 x; Z) Z* z& B+ y, \
Source:  The chart and all data are courtesy of CMHC.
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