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August 28, 2007 * z! S% o5 L: g
" U# F' I6 p* iBuyer's marketHome sellers forced to slash prices * i9 o3 b/ m% A2 m
By FRANK LANDRY, CITY HALL BUREAU- c* T1 r s! w6 [
) i0 Z2 Z! I" q! `. BHome sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. : k( B1 k u5 A" G! e6 t4 E1 H. Z
9 N+ c' C" p eAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price. p* O4 ?" P9 n7 |0 I& Y
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"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday. : W) I3 A c! K* S. o! H3 q. p/ s/ x
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"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced."
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As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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- Z' A1 c7 t: `: D- n"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said.
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( @0 c' l8 v' f- K/ d& tJon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking. : _' G1 l( X' v1 S
/ P% S) e( X& t$ ?* @& D) N! k" mCondos didn't fair much better, with 79% going for less than the asking price. " i0 T3 X" b6 L9 v2 i P
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"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said.
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9 x/ {3 K8 j! _$ D2 AHe said many sellers are knowingly asking for more than their home can fetch.
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"And quite frankly, the realtors are getting a bit frustrated," Hall said.
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; h6 I5 r3 a% U"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." ( N0 d* D+ \5 I% I% [
# U3 i; R; c: B* O9 K RThere are several theories as to why there are so many homes on the market.
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" h8 \, q! q! E7 L* {% `+ UCarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property.
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Other people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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Pratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper. ( H c" t' U% _# p D5 q; C
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Keith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold.
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"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."
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. X' Z! `. n6 T8 HHall said many sellers with homes on the market in Edmonton today won't sell. $ q4 @" ]# w. y4 z9 Q# J5 k8 |6 W
" {( I' a7 k Z. B8 J( i! `"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period." / B& n9 n; A/ ]0 I, n
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The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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